United Bank for Africa (UBA) and First Bank of Nigeria are leading a quiet revolution in brand strength. Together, they are defying Nigeria’s economic headwinds to emerge as the country’s most powerful brands in 2025.
UBA Rises To The Top
United Bank for Africa (UBA) now leads as Nigeria’s strongest brand in 2025, rising from ninth place.
With a Brand Strength Index (BSI) of 92.4/100 and an AAA+ rating, UBA overtook GTCO, which slipped to third.
The bank earned top marks in trust, familiarity, and price acceptance—outperforming Capitec (South Africa) and Equity Bank (Kenya).
UBA’s focus on digital innovation and enhanced customer experience fuelled this growth.
First Bank Surges To Second
First Bank of Nigeria followed closely, jumping from 11th to second place with a BSI of 92.1/100.
The bank strengthened its brand by launching strategic innovations and prioritising customer engagement across all fronts.
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Global Recognition And Sector Resilience
The Managing Director of Brand Finance Nigeria, Babatunde Odumeru, highlighted the resilience of Nigerian banks amid inflation and currency pressures.
UBA, in particular, now ranks as the 13th strongest banking brand in the world.
Access Bank Holds Most Valuable Title
Access Bank climbed from 12th to fourth place while retaining its title as Nigeria’s most valuable brand for the fourth consecutive year.
It more than doubled its brand value to ₦893.3 billion. In 2025, banks contributed 59% of the nation’s total brand value.
Cement, Food Brands Show Strength
Dangote Cement and BUA Cement recorded strong brand value growth, while Flour Mills of Nigeria increased its value by 40%.
Hero Lager Declines, GLO Mobile Soars
Hero Lager’s brand value fell by 51%, reflecting weak demand.
Meanwhile, GLO Mobile jumped 138%, entering Nigeria’s top 10 through aggressive innovation and market expansion.
