Argentinian football great, Lionel Messi has been officially unveiled as a brand ambassador for the Saudi Tourism Authority.
The news was confirmed after pictures emerged of the Paris Saint-German (PSG) star arriving in Saudi Arabia for Jeddah Season, an art and culture festival that comprises of 2,800 separate events.
Messi later uploaded a sponsored Instagram post from a yacht in the Red Sea alongside the ‘#VisitSaudi’ hashtag
When reports first surfaced of Messi potentially partnering with Saudi Arabia, human rights organisation Grant Liberty called for Messi not to get involved.
It is the latest partnership for 34-year-old Messi, who recently signed a reported US$20 million endorsement deal with fan token platform Socios.