Valeria Márquez, a 23-year-old Mexican beauty influencer and makeup content creator, was tragically shot and killed during a TikTok live stream
This sent shockwaves across social media and once again highlight the alarming rise in gender-based violence in Mexico.
The fatal incident occurred on Tuesday at a beauty salon in Zapopan, Jalisco, where Márquez both worked and created much of her content.
According to state prosecutors, her death is being investigated as a possible femicide.
This is a crime rooted in gender-based hatred, often involving psychological abuse, humiliation, or intimate partner violence.
Final Moments On TikTok
Moments before the attack, Valeria Márquez was seen live on TikTok.
She casually interact with her audience while holding a stuffed toy.
The mood shifted when a voice off-camera called her name.
She reportedly muted the stream just before the gunshots were heard, and the live video abruptly ended.
A brief glimpse of an unidentified individual picking up the phone was seen before the feed cut off completely.
Earlier in the same stream, Valeria Márquez spoke about receiving an unusual gift at the salon from someone who had stopped by during her absence.
Also, she expressed feeling uneasy about the gesture,
She noted it made her uncomfortable.
Ongoing Investigation
Authorities in Jalisco have not yet identified a suspect, and no arrests have been made.
Investigators are treating the case with urgency, especially given its public and violent nature
Valeria Márquez had a growing following for her beauty tutorials, positivity, and candid style.
People Also Read: “He’s Not As Rich As He Claims” – TikToker May May Slams Juma Jux
Her sudden death has sparked an outpouring of grief online, with fans and fellow influencers demanding answers and accountability.
