Manchester City announced a new global collaboration with Masdar today, in which the renewable energy and sustainable development firm will become an Official Partner of the Club.
Masdar, a global leader in renewable energy, clean technology, and sustainable development, is focused on the development of renewable energy projects in the Middle East and North Africa, as well as other international markets, and has a presence in nearly 40 countries.
Manchester City and Masdar will engage on a variety of partnership activation functions as part of the new agreement, including the launch of a new worldwide campaign focused at raising awareness about the necessity of climate action and mitigating climate change. The campaign will run concurrently with the Masdar-hosted Abu Dhabi Sustainability Week (ADSW), the leading forum for advancing sustainable development, which is set to take place from January 15th to January 19th, 2022.
Stephan Cieplik, Senior Vice President of Global Partnership Sales, said, “At Manchester City, we have a commitment to grow sustainably and responsibly, whilst recognising that the Club has the ability to use its voice to encourage the communities we connect with to do more.
“In recent years we have made significant progress within this area. We also know that a sustainable future can only be achieved by working together collaboratively with partners and fans and we’re delighted to welcome Masdar as an Official Partner today to join us on this journey.”
Mohamed Jameel Al Ramahi, Chief Executive Officer of Masdar, said, “Climate change is the defining issue of our time, which affects us all. By working together to raise awareness, educate and take action, we can turn this global challenge into an opportunity. Manchester City Football Club is one of the biggest names in world football and Masdar is now one of the biggest players in clean energy, by working together across different activities and initiatives, we can play our part in delivering a sustainable future.”
“Manchester City Football Club is one of the biggest names in world football and Masdar is now one of the biggest players in clean energy, by working together across different activities and initiatives, we can play our part in delivering a sustainable future.”
Masdar intends to become a worldwide clean energy powerhouse, with a project inventory totaling more than 50GW by 2030.