Jumia has launched its delivery service in Nigeria, opening its logistics network to third-party sellers in a bid to transform how goods move across the country.
The expansion of Jumia Delivery marks a bold step in tackling Africa’s persistent last-mile challenges, positioning the company as more than a marketplace—now a key player in the continent’s logistics game.
The company is also eyeing further growth in key markets such as Kenya, Ghana, and Senegal, as it intensifies efforts to reach profitability within the next two years.
Repositioning For The Digital Economy
Rather than relying solely on its marketplace model, Jumia is actively repositioning itself as a logistics enabler for Africa’s rising digital economy.
This shift underscores the company’s commitment to innovation and long-term sustainability.
Jumia Improving Last-Mile Delivery
“Africa’s growing digital economy demands robust and efficient delivery services,” said, Jumia’s CEO Francis Dufay.
“We are excited to introduce Jumia Delivery as a reliable solution to improve last-mile logistics.”
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Opening Logistics To Third Parties
Through Jumia Delivery, third-party sellers can now ship parcels using Jumia’s established delivery fleet and wide-reaching distribution network.
The company has already expanded its logistics reach into rural and remote areas, where customers placed 58% of total orders in the first quarter of 2025.
Turning Infrastructure Into Revenue
Now, Jumia leverages its existing infrastructure in Nigeria to offer a new income stream—turning operational assets into strategic tools for growth.
Following months of cost optimisation, the company has shifted gears to monetise its logistics network more effectively.
Driving Africa’s E-commerce Future
Dufay added: “Launching Jumia Delivery in Nigeria moves us closer to solving logistics challenges and meeting the evolving needs of individuals and businesses across the continent”.
With this expansion, Jumia isn’t just growing its footprint, it is actively reshaping its role in Africa’s digital future.
