Hold on to your headphones, music lovers! The internet is buzzing with the question: “Is Burna Boy dead?”
Let’s clear the air—the man himself, Damini Ebunoluwa Ogulu, is alive and well.
However, his iconic alter ego, the “African Giant,” has been declared dead by Burna Boy himself. Intrigued? Let’s delve into this dramatic transformation.
The Declaration: ‘African Giant’ Is No More
On May 21, 2025, Burna Boy took to Instagram to announce the end of his “African Giant” persona.
He stated: “The ‘African Giant’ Burna Boy died. His own people killed him.” This revelation comes ahead of his upcoming album, No Signs of Weakness.
Understanding The ‘African Giant’
The “African Giant” was more than just an album title; it was a movement.
Released in 2019, the album showcased Burna Boy’s fusion of Afrobeats, Afrobeat, dancehall, pop, and hip hop.
It received critical acclaim and was nominated for Best World Music Album at the 62nd Annual Grammy Awards.
The Rise Of ‘Big 7’
In place of the “African Giant,” Burna Boy introduces “Big 7,” a new persona that shaped his previous album, I Told Them.
He describes “Big 7” as being in constant conflict with his “lover boy” side.
A Complex Relationship With Fans
Burna Boy’s relationship with his Nigerian audience has been tumultuous.
He has previously accused the Nigerian music industry and media of blacklisting him, leading to his disdain for the local music ecosystem.
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Earlier this year, he stated that Nigerian social media fans can’t help any artist fill up a stadium and that being number one in Nigeria is not worth celebrating due to low streaming revenue.
Marketing Strategy Or Genuine Sentiment?
Some speculate that Burna Boy’s declaration is a strategic move to generate buzz for his upcoming album.
However, the emotional tone of his message suggests a deeper personal transformation.
RIP African Giant
While Burna Boy, the artist, continues to thrive, his “African Giant” persona has been laid to rest.
Whether this marks a new chapter in his artistic journey or a temporary rebranding, only time will tell.
For now, fans can look forward to the release of No Signs of Weakness and the evolution of Burna Boy’s musical identity.
