The Intermedia Virtual Events service has said it will provide end-to-end solutions to deliver virtual events and digital communications through existing distribution channels.
The company stated that it will be delivering live and recorded content to the audience directly, brands will be able to boost their engagement, brand awareness and lead generation by live stream and or long-term hosting to ensure reaching the largest possible audience.
The service will provide a range of solutions for different types of events and communication, from studio environment to remotely recorded events, and appropriate nuancing for the right messaging, branding and content delivery.
“The service is limited only to your imagination,” the company said on the launch of Virtual Events.
According to the Intermedia Group CEO Simon Grover, “As a B2B media company, we’re in the business of connecting brands with their customers – so we’re very excited to be launching Virtual Events, which provides our clients with dynamic new marketing opportunities and makes events accessible to everyone, irrespective of geography or social distancing rules.
“A natural extension to our existing media solutions, Virtual Events enables companies to continue to engage and interact with our audiences, sharing expertise, showcasing brand credentials and building relationships with customers, even in these unprecedented times.”
The launch of the service complements Intermedia’s publishing, event management and technology business, offering its markets multiple brand opportunities in the digital event space.
The Intermedia Group publishes over 30 magazines and 35 digital mastheads in addition to running numerous face-to-face events including awards, seminars, conferences and exhibitions.
The company said that the increase and importance of virtual events and digital communications has been undeniably significant, even more so with recent pandemic developments across the world.
The virtual event service is the second new initiative The Intermedia Group has launched since the outbreak of the coronavirus pandemic. In April it launched a digital marketplace to help connect liquor brands and retailers navigating isolation restriction rules for its B2B liquor brand, The Shout.