The combined value of the Indian Premier League’s (IPL) domestic traditional linear and digital broadcast partnerships for the 2023 to 2027 cycle is set to more than double to $5.64b
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According to multiple reports, Disney’s Star Sports has retained the TV broadcast rights to the Twenty20 franchise cricket tournament in the Indian subcontinent, while Viacom18 has secured the digital contract.
Bidding on the linear broadcast package closed with the winner paying $3.01 billion for the 410 match-contract, based on a per game fee of $7.36m.
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The auction for the digital rights will see the winner pay $6.41 million per match and $2.62 billion in total over the course of its five-year deal.
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