A few years ago, getting a song to trend required radio play, expensive promotions, and waiting for weeks—sometimes months—for people to catch on.
But today, with just a 15-second clip on TikTok, a song can explode overnight.
The social media platform has changed how music artistes reach their audience, creating instant hits that dominate streaming charts.
From Obscurity to Stardom
Many artistes who were unknown before have found sudden fame thanks to TikTok. Take the case of Nigerian singer Khaid. His song “With You” became a sensation because TikTok users created dance challenges and lip-sync videos using the track.
Before long, the song climbed music charts, and Khaid became a rising star in the Afrobeats scene.
Why TikTok Works for Music
TikTok’s algorithm favours catchy sounds, short clips, and repeat engagement. When users engage with a song—whether by liking, commenting, or creating videos—it signals the algorithm to push the track to more people.
Unlike other platforms, TikTok allows anyone, not just celebrities, to make a song trend. A simple dance, funny skit, or challenge can make a song go viral in hours.
The Role of Challenges and Trends
One major reason TikTok is shaping the music industry is its trend-driven culture. Users love to participate in challenges, and when a song has a unique dance move or an emotional hook, it spreads like wildfire.
Songs like “Love Nwantiti” by CKay and “Water” by Tyla became global hits mainly because of their popularity on TikTok.
Artistes Are Now Making Music for TikTok
Understanding TikTok’s power, many artistes now create songs with the platform in mind. They include catchy hooks, relatable lyrics, and beats that fit into short videos. Some even work with influencers to boost their songs, ensuring that they get maximum exposure.
The Future of Music Promotion
TikTok has become one of the strongest tools for music promotion, helping both new and established artistes gain fans.
With the platform constantly evolving, musicians who adapt to TikTok trends will continue to dominate the charts.
As the saying goes, “Odogwu Panranran and Achalugo no dey dull.” Just like these titles symbolise greatness and honour, TikTok has earned its place as the kingmaker of viral music.
Whether you’re an aspiring artiste or a music lover, TikTok is shaping the sound of the future.
Also read: Why ‘Love In Every Word’ Is a Huge Hit On YouTube
