The German Football League (DFL) has awarded licences worth in excess of €170 million for stickers, trading cards, and non-fungible tokens (NFTs) to three companies, an increase of 280 per cent on its previous deals
Starting from the 2023/2024 season, digital football platform, OneFootball will be an official partner of the Bundesliga and have the right to create digital trading cards and video ‘moments’ NFTs that can be collected, traded and sold on its Aera marketplace.
Meanwhile, Sorare will have the exclusive rights to use NFTs based on Bundesliga players in a blockchain fantasy game, extending an initial two year deal agreed last October, and Topps gains the rights to create physical digital stickers and trading card game and NFT equivalents.
All three NFT-related deals will last for two years through to the 2024/2025 season, with Topps’ physical deal lasting until 2028/29.
Meanwhile, the partnership marks an evolution in the Bundesliga’s nascent NFT strategy and provides additional revenues for clubs across its two divisions.
