Football’s global governing body, Fifa has filled all of its global partnership slots ahead of the 2022 World Cup after agreeing a new deal with QatarEnergy.
QatarEnergy now sits in Fifa’s top sponsorship tier alongside the likes of Visa and Qatar Airways, in a segment that last year brought in $93 million in revenue for the organisation. Following the national flag carrier, the liquified natural gas provider is now the second Qatari company in Fifa’s global sponsor category.
The deal comes after QatarEnergy first linked up with Fifa last year as an official partner of the 2021 Arab Cup in Qatar.
Ahead of the 2022 World Cup, Fifa has confirmed it has one regional sponsor position left for the tournament after recently adding deals with the Crypto.com cryptocurrency exchange platform and educational technology firm Byju’s in that category.
The tournament’s regional sponsor roster also includes communication technology firm Vivo, electronics manufacturer Hisense, Chinese dairy brand Mengniu, as well as household names McDonald’s and Budweiser.
Fifa generated $93m in revenue from six global partners in 2021.
