At Moonshot by TechCabal, experts said energy transition and AI will transform global commerce, with Africa poised to benefit.

Anu Adasolum, CEO of Sabi, highlighted Africa’s resources and the potential of AI to improve business communication and operations, especially in the informal sector.

By leveraging these technologies, Africa could lead in global trade.

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Experts

At the Moonshot event is a room full of entrepreneurs and industry leaders gathered to discuss the future of global trade.

On stage, Anu Adasolum, CEO of Sabi, shared a vision for how Africa could position itself as a major player in the shifting landscape of commerce.

She highlighted two key opportunities: energy transition and artificial intelligence (AI).

With rising consumer awareness and stricter regulations around sustainability, the demand for environmentally responsible practices is growing.

Adasolum argued that Africa was uniquely positioned to meet this demand.

“We have the minerals and the agricultural commodities,” she said. However, she emphasised that it was not enough to have the resources.

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Africa needs systems and solutions that allow businesses to connect with this growing global market.

Experts Discuss AI’s Potential in African Commerce

In the fireside chat with Mudiaga Mowoe, CEO of Matta, Adasolum turned the conversation toward AI and its transformative potential.

“One of the biggest challenges in Africa’s informal sector is communication and engagement,” she explained.

AI could be the solution to bridging this gap, enabling smoother operations in commerce.

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Also, she shared how businesses didn’t need to overhaul their entire technological systems to make this shift.

With tools like AI chatbots integrated into platforms like WhatsApp, companies can streamline processes such as order placement and supply tracking—tasks already familiar to many.

AI also brings standardisation, Adasolum noted, which is essential for improving traceability and transparency in sourcing goods.

This flexibility in data structures, enabled by AI,  revolutionise the way African businesses operate within the global trade network.

By embracing these opportunities, Adasolum believes that Africa could not only catch up but lead the way in global commerce, unlocking its potential in a rapidly changing world.

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