e.l.f. Beauty has officially entered a definitive agreement to acquire Hailey Bieber’s skincare brand, Rhode, in a deal worth up to $1 billion.
The acquisition includes $800 million in cash and stock upfront, with an additional $200 million tied to the brand’s future performance.
Hailey Bieber to Stay Onboard
As part of the agreement, Hailey Bieber will continue her role as Chief Creative Officer and Head of Innovation at Rhode.
She will also serve as a strategic advisor to e.l.f. Beauty, helping steer the brand’s vision and development.
Justin Bieber Reacts with Quiet Support
Justin Bieber showed his support for his wife’s success in a subtle but affectionate way. He shared cosy photos of the two of them on Instagram, including one where Hailey sits on his lap and they both smile at the camera.
He chose not to add any caption, allowing the pictures to speak for themselves.
Past Backlash Adds Meaning to His Silence
This quiet gesture was seen by many fans as meaningful, especially after past instances where Justin faced backlash for his captions about Hailey’s career achievements.
By simply posting loving photos this time, he appeared to avoid controversy while still celebrating her win.
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