Crystal Palace reveals Mukuru sleeve sponsorship deal

Crystal Palace logo and symbol, meaning, history, PNG

English top-flight football club, Crystal Palace have confirmed Africa-focused money transfer platform, Mukuru as their official sleeve sponsor for the 2022/23 season.

The deal will see Mukuru inherit the inventory from mixed reality firm Facebank, with the financial services brand seeking to leverage the popularity of the Premier League throughout Africa to provide greater exposure.

The sleeve deal will place Mukuru into the ‘official club partner’ tier, which comes with additional branding opportunities across Palace’s digital and physical inventory.

No value has been made public regarding Mukuru’s deal with Palace, but, according to industry reports, the club’s current agreement with Facebank is worth £1 million a year.

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