Cryptocurrency exchange platform, Binance has announced a new, multi-year non-fungible token (NFT) partnership with football star, Cristiano Ronaldo.
The crypto platform will launch a series of NFT collections in collaboration with the Portugal and Manchester United forward. These will be exclusively available on Binance’s marketplace.
Binance says the first collection will drop later this year, and will feature designs created in collaboration with Ronaldo.
Ronaldo will also front a global marketing campaign where he introduces fans to Web 3.0 technologies and NFTs.