Chivas Regal, the world’s leading Scotch whisky brand, has unveiled its transformative “I Rise, We Rise” campaign, highlighting the power of collaboration and creativity.
This initiative reinforces Chivas Regal’s commitment to supporting emerging talents and positioning itself as a brand that embodies the spirit of collective success.
Central to this campaign is Nigerian artiste BNXN, formerly known as Buju. Known for his distinctive voice and energetic performances, BNXN exemplifies resilience and the ability to overcome challenges.
His journey from emerging talent to global sensation aligns perfectly with Chivas Regal’s philosophy of shared success.
BNXN is joined by his longtime collaborators, TG Omori and Sore Adebisi, in this visionary campaign. TG Omori, one of Nigeria’s leading music video directors, brings his expertise and unique perspective to the project.
Known for his groundbreaking visual storytelling, Omori has set new industry standards by capturing the essence of BNXN’s music and amplifying its impact.
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