Along the vibrant Akin Adesola Street in Victoria Island, Lagos, BYD is preparing to plant its flag in Nigeria’s auto industry.
Behind a newly established customer engagement centre stands the Chinese auto giant, determined to disrupt the market with its electric vehicle (EV) offerings.
Initially, BYD earned Nigerians’ trust by delivering reliable inverter batteries.
Since then, the company has transformed into China’s largest EV manufacturer, expanding rapidly across continents.
Now, it turns its focus to Nigeria, signalling its intent to reshape the country’s automotive future.
Franchise Or Direct Entry?
However, BYD has not yet clarified whether it plans to enter the Nigerian market directly or through a local partner.
In the meantime, Mandilas has actively positioned itself as BYD’s potential franchise partner, engaging in talks and laying the groundwork for a strategic alliance.
Global Backlash Against Cheap Chinese EVs
Globally, China’s ability to produce EVs at low cost has triggered concern in countries with major carmakers.
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In response, Western governments have launched investigations into China’s state subsidies and imposed trade barriers to protect their domestic industries.
Then, on May 23, BYD took another bold step.
It slashed prices on 22 electric and hybrid models, surprising the market.
The company reduced the cost of its budget-friendly Seagull EV to just 55,800 yuan (around $7,700), down from its 2023 debut price of 73,800 yuan.
This aggressive pricing demonstrated BYD’s strategy to outpace global rivals by undercutting them significantly.
Nigerian Price Tag
Meanwhile, in Nigeria, Mandilas has introduced the Seagull at a starting price of ₦31 million, reflecting local import duties and operating costs.
Despite the higher price, the vehicle’s launch marks an important moment for the country’s nascent EV market.
Ultimately, BYD has not only announced its presence but also challenged Nigeria’s auto industry to evolve.
Whether consumers embrace this shift—and whether BYD can replicate its global success here—remains to be seen.
For now, though, the electric race in Nigeria has officially begun.
