Chelsea Football Club has unveiled its new home kit for the 2024-25 Premier League season, sparking debate among fans with its daring design.
Manufactured by Nike, the kit features a striking ‘blue flame’ theme that extends across both the shirt and shorts.
The design is inspired by the concept that “the hottest part of the flame burns blue,” with a swirling, shimmering graphic overlaying a vibrant blue background.
According to the club’s social media announcement on Monday, July 15, 2024, this flame graphic symbolizes the “melting pot” of London culture, while flecks and ripples of liquid silver represent Chelsea’s rich history and success.
Enhancing the fiery motif, thin white and bright orange trim on the sleeves and shorts provide a contrast, described as a nod to the “fresh fire coming through the club’s youth ranks” at their Cobham training center.
The kit also features an iridescent, embossed club crest and logos, carried over from last season’s jersey but now tinted in silvery blue rather than gold.
The new design has divided opinion among Chelsea supporters on social media, with some quick to label it as “historically bad.”
However, the club reminded fans of previous controversial designs, such as the “Op Art” shirt from the 2021-22 season.
Notably, the new kit currently lacks a main sponsor across the front of the shirt. Chelsea’s agreement with sports technology company Infinite Athlete, reportedly worth £40 million, expired at the end of last season.
This situation mirrors last summer when the Blues started the 2023-24 campaign without a shirt sponsor, only securing a deal with Infinite Athlete six weeks into the season.
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