Borussia Dortmund loses €8M deal as OPEL pulls out of football

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German automaker, Opel is pulling out of football sponsorship thereby relinquishing its deal with Bundesliga giant, Borussia Dortmund.

With a near-decade long relationship in total, Opel currently serves as Dortmund’s sleeve sponsor and sits in the club’s ‘champion partner’ tier. That deal is worth a reported €8 million a year.

Dortmund are already involved in discussions over a replacement sponsor in the automotive industry.

Opel first partnered with Dortmund in 2012, expanding that deal to become official sleeve sponsor in 2017.

Post-pandemic, the deals with the other German clubs have also been allowed to lapse, leaving Dortmund as Opel’s final remaining football partnership.


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