Popular reality TV show, Big Brother Naija has made giant strides as new data by ID Africa reveals that the show’s audience has hit 521.3m.
The over half a billion audience makes the show one of the most successful TV shows in the country.
Data also revealed that 196.3k people were talking about it on social media with over 253,000 posts.
Housemates who were popular among social media users include Erica, Laycon, Nengi and Ozo.
Over 86,000 people talked about Erica in 99.9k posts, 82,000 talked about Laycon in 98.9k posts, Nengi had 80,000 people talking about her in 98.1k posts, while this week’s Head of House, Ozo, had 64,000 people talking about him in 70.4k posts.
The data, taken on Tuesday, August 4th, also showed that conversations about the show peaked at 4pm daily.
The Big Brother Naija show houses 20 individuals of equal opposite sexes for 90 days in a social experiment for viewers to see how they live without access to the media, mobile devices and the outside world, while rewarding the winner with cash and gift prizes at the end.
This year’s edition, however, is billed to run for 71 days as a result of limitations designed by the Coronavirus pandemic.
By Daniel Ojukwu