Women Euro Championship to deliver £54M in economic activities to host cities

UEFA Women's EURO | UEFA.com

The 2022 Uefa European Women’s Football Championship is expected to deliver £54 million in economic activity to the tournament’s nine host cities, according to a study by Ernst & Young (EY).

The nine destinations – Brighton and Hove, London, Manchester, Milton Keynes, Rotherham, Sheffield, Southampton, Trafford, as well as Wigan and Leigh – are set to welcome 96,000 international visitors from 95 territories for the tourney, which takes place in England from 6th to 31st July.

The report from Uefa and English soccer’s governing Football Association (FA), produced by professional services firm EY, states that the Women’s Euro 2022 international broadcast audience could reach more than 250 million across at least 195 territories globally.

Host cities will are also likely to see a positive socio-economic impact thanks to more than 5,500 people taking part in the volunteer programme.

The report reveals that ticket sales for the tournament are on track to double the attendance of Women’s Euro 2017 in the Netherlands, which welcomed more than 240,000 fans.

Uefa announced last August that more than 140,000 tickets had been sold for Women’s Euro 2022, including 53,000 for the final at Wembley Stadium.

The tournament is also aiming to provide more than 500,000 inclusive opportunities for women and girls to participate and engage with football through focused efforts of legacy groups within each of the host cities.

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