Nigerian banks are capturing millions of online users, turning social media into a key platform for engagement.
In fact, in Q3 2025, fifteen top banks, including GTBank, Access Bank, and UBA, generated over 213 million impressions.
Young And Female Users Lead Growth
Meanwhile, young Nigerians aged 18–34 now dominate digital banking, accounting for 61% of all online financial activity.
Similarly, female users increased to 47% of traffic, as banks actively targeted women entrepreneurs and savers.
At the same time, domestic users drive 75% of engagement, showing that Nigeria remains the heart of its banking market.
Nigerian Banks Drive Digital Engagement
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To achieve these results, banks ran campaigns using Sponsored Posts, Video Ads, Carousels, and Reels, promoting loans, savings, and premium accounts.
GTBank led LinkedIn campaigns for loans and investments, capturing high engagement and strong conversions from professionals.
Meanwhile, Access Bank promoted account setup and forex on YouTube, achieving impressive completion and retention rates.
UBA focused on Facebook carousels for remittances and savings, targeting diaspora users for better conversions.
Polaris Bank reached professionals on LinkedIn, boosting lead quality and driving strong digital campaign results.
Overall, Nigerian banks are no longer just financial service providers—they actively shape online customer behaviour.
Consequently, digital marketing and social engagement have become central to Nigeria’s banking growth and connection with customers.
