Three years after CNN+ failed, CNN is trying streaming again with a $6.99 “All Access” plan,” launching on October 28.
What The Service Offers
Firstly, the service will offer U.S. audiences live and on-demand videos, full access to CNN.com articles, and a library of CNN Originals.
WBD’s Strategy
Meanwhile, Warner Bros Discovery (WBD) faces falling cable revenues and is actively expanding its streaming business in a crowded market.
Additionally, WBD plans a spin-off, making CNN a cable-focused company while separating its studios and streaming units into a new firm.
Leadership And Growth Plans
Under the former New York Times boss, CEO Mark Thompson, CNN is actively pursuing digital initiatives to boost ratings and profits.
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Moreover, “All Access” builds on last year’s Basic tier, which gives subscribers unlimited access to articles and exclusive content.
CNN All Access Plan Cost
Importantly, current pay-TV customers can access the new service at no extra cost, while new subscribers can choose an annual plan.
The plan costs $69.99 a year, but CNN offers an introductory price of $41.99 until 5 January.
CNN’s executive vice-president for digital products, Alex MacCallum, said the launch represents “an essential step in CNN’s evolution.”
Finally, after Fox Corp launched Fox One in August for $19.99 per month, CNN aims to compete more aggressively for news audiences.
