Ghana has drawn a line in the sand.
Authorities have given MultiChoice, the operator of DStv, until August 7 to cut its subscription fees by 30% or face suspension.
The move follows mounting public pressure and a sharp rebuke from the government, which accuses the pay-TV giant of overcharging consumers despite a surging cedi.
Currency Strength Vs High Prices
Tensions have risen as officials accuse the company of unfair pricing.
While Ghana’s cedi has surged 40% against the US dollar this year—making it one of the world’s strongest currencies—DStv continues to charge significantly more in Ghana than in neighbouring countries.
Communications Minister Samuel Nartey George pointed out the disparity.
He stated that the premium DStv bouquet costs $83 in Ghana but only $29 in Nigeria.
“It’s unacceptable,” he said, accusing the company of exploiting consumers and ignoring economic improvements.
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Talks Stall Over Price Cuts
In April, MultiChoice Ghana raised its prices by 15%, a move that further inflamed government criticism.
The minister argued that, rather than increasing fees, MultiChoice should have adjusted prices to reflect the cedi’s appreciation.
To ease the standoff, MultiChoice offered to freeze current prices and suspend profit transfers to its South African headquarters.
However, the government promptly rejected that offer and insisted on a full price reduction.
In response, MultiChoice firmly rejected the demand.
“We cannot reduce the DStv subscription fees in the way the minister proposes,” the company said.
It emphasised its efforts to keep prices low despite intense competition and economic pressure, without compromising customer service or choice.
Now, as the August 7 deadline approaches, MultiChoice must choose between compliance and confrontation—while Ghanaians await a resolution that could reshape pay-TV in the country.
